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Action Packaged, Inc. Brainydeal 9. Posh Baby and Kids 9. Toy Sales 8. Toy Temple 8. Costway 7. All You Need 6. An associated anime TV series, which Spin Master co-produced, made the brand into a household name around the world.
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Bakugan was one of the biggest toy fads of and Then the fad began to subside. Aging fans complained about the simplicity of the card game, the TV show wrapped its fourth season and the plastic figures languished on store shelves. Now, at age 48, Gadbois has largely achieved that goal. In the past seven years, the company has redoubled efforts to develop original intellectual property, allowing it to produce toys tied to mass-market TV shows to which it controls the licensing rights. The crowning achievement of this strategy is Paw Patrol, an enormously popular animated show about heroic puppies.
As of , Paw Patrol was the number one preschool toy property in the U. Flush with cash from its IPO, the company has embarked on an expansion spree, opening distribution hubs in countries like Poland and Russia.
Its new global reach allows it to compete for major third-party licensing deals, a huge source of revenue in the toy industry. In , Spin Master managed an impressive coup: the company reached an agreement with Warner Bros. Spin Master has even begun swallowing parts of other companies.
In , it acquired Meccano, which gave it a beachhead in the perennially lucrative world of construction toys. Now what? Throughout , kids around the world will be bombarded with new Bakugan toys and a revamped TV show.
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With Gadbois on its team, can Spin Master stick the landing this time? Toys are a remarkably stable industry. The conventional wisdom among analysts and executives is that toy spending remains resilient even in depressed economic conditions. At a micro level, meanwhile, the toy industry can be wildly unpredictable. But evergreen properties are the exception, not the norm. In , having failed to plan adequately for the end of the Cabbage Patch fad, Coleco filed for bankruptcy. On the advice of his father, who believed knowing financial fundamentals was key to understanding business, Gadbois decided to pursue accounting.
He earned his accounting designation in Gadbois was considering a move to a CEO position in private equity. Gadbois joined the company as COO that August. One of his first tasks was leading a wave of layoffs—never a good look for a new boss. With that done, it was time to find a way to put the company back on a path to growth. Rabie had a knack for strategic leadership and working with people; Harary had his hands on the entertainment and licensing side of the business; and Varadi had a nose for the creative side and new product, but none of them had ever managed a billion-dollar company.
Though the founders had hired Gadbois to shake things up, he knew that to implement changes, he would have to win over not only a board of directors, but also the triumvirate who had nurtured the company from nothing. But I think ultimately they realized that in order for us to scale the company for the future, we needed to change some things.
Gadbois aligned Spin Master leadership behind a restructuring plan that split company operations into a series of units, each devoted to a particular aspect of the business e. Each unit had its own team, responsible for its own budget. Functions that were needed by all the business units, like marketing and legal, were centralized so that they could be shared across the company, eliminating redundancy.
A toy company is only as good as its next hit. Everything else that we do has to really empower the creative process in the company. The leader of each business unit is responsible for planning three years ahead. During the initial rush of Hatchimals euphoria, parents scrambled to put the toys under Christmas trees and eBay merchants resold the toys online for double their retail price—or more.
When that enthusiasm began to fade in , Spin Master was ready with an array of new Hatchimals products at different price points, including Hatchimals Colleggtibles: small, inexpensive figurines that capitalized on a recent boom in kiddie collectibles. Spin Master voluntarily recalled Aqua Dots and later released an uncontaminated version of the toy under a different name. Saddest of all is Legendary Yoda, an amazingly detailed, near-life-sized animatronic version of the Jedi master.